MaxxECU: This event is the only one we sponsor.
Anders Svanberg and Natanael Ceder at MaxxECU have not only been sponsors of Street Week since the event was still held at Björkvik Ring. They have both also participated in Street Week with their own vehicles and helped customers in the pit until their fingers bled.
Anders has won Import War four times (2018 – 2022) with his red Toyota Supra and competed in Max Outlaw 2025 in the first year. So there is certainly some 'street cred'. So this year, they are of course back to solidify their role as Scandinavia's most successful manufacturer and supplier of advanced engine management electronics for motor vehicles.
When Natanael and Anders started with engine management in 2009, they could never have imagined that 17 years later they would have a dozen employees in Jönköping and Tyringe in Sweden and be present at over 350 authorized dealers in 85 countries.
– Yes, we make engine management systems not just for cars, but for all vehicles. In the USA, Honda's own drag racing team uses our engine management for their drag bikes. So far, we have sold more than 55,000 engine management systems, says Natanael when we talk to him.
What once started with a few products mainly for Toyota Supra, Nissan Skyline, Audi S2, etc., quickly grew and slipped into a terrifying number of areas.
– If you needed management for a coffee maker, you could use a MaxxECU for that too, jokes Natanael.
Of course, both Svanberg's incredibly fast Toyota Supra and Ceder's Mustang will be among the competing vehicles again this year.
– This event is the only one we sponsor. We really don't have time, but it's so incredibly fun and we can also walk around and help the different teams as a service partner. So by the end of the week, my mouth is completely worn out and my laptop is exhausted.
Become a Tuning Mastermind too and visit MaxxECU's website here!
Contact email: sales@maxxecu.com
/ Street Week Crew (Text: Manfred Holz Foto: Stefan Boman)
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